Market & Talent Mapping
Purpose & Use Case
Whether it's a critical hire or a key leadership appointment, finding the right individual is time-consuming and challenging.
Market mapping addresses these challenges, often before a need arises, improving candidate visibility and quality. This method reduces time to hire and costs.
It also provides competitor intelligence and key market information, such as compensation and benefits averages, and identifies competing organisations for specific talents and skills.
Partnering with a search practice in advance ensures readiness and responsiveness, allowing you to target passive candidates directly.
You can trust that candidates will be approached professionally, as an extension of your business, to attract and motivate interest. We take the onboarding experience seriously, maintaining engagement beyond the transition.
Know Your Sector with a 'Market Map'
Plan Your Next Hire
Attract, Capture & Transform
- Identify key hires.
- Understand competitor team structures, rewards, & retention strategies.
- Know the market rates for essential skills to plan effectively.
- Gain insights into your competitors' setups—team organisation, geographic distribution, & compensation.
- Use market mapping to locate & evaluate relevant skills and their remuneration.
Attract, Capture & Transform
- Build a solid Market Map to attract high-quality candidates.
- Approach passive candidates with confidence, showcasing the link between your industry specialisation & their exact skillset.
- Provide proactive nudges to candidates, highlighting career benefits of specialisation and senior positions.
- Make a significant impact on recruitment processes through effective Market Mapping.
Keeping an Eye on the Market
Know Your Competitor
- Recognise the skills, knowledge, and contacts competitors gain from new hires.
- Market Mapping is no longer resource-intensive and used mainly by larger companies.
- Modern techniques and tools now make Market Mapping quicker and more accurate.
Know Your Competitor
- Use Market Mapping to identify competitors, especially those you aspire to be like or who offer competing products.
- Identify companies with employees who have the skills you want in your team.
- Include a variety of business sizes for a diverse approach.
Focused Intelligence
Focused Research & Targeted Marketing
- Develop a Market Map focused on your specific needs.
- Map only the most relevant areas.
- Concentrate on the roles you want to hire for, across all competitors.
Focused Research & Targeted Marketing
- Use online tools to improve and speed up Market Mapping.
- Quickly identify competitor roles, titles, rewards, organisation, and current role occupants.
- Deep dive mapping is ongoing; allocate time for outreach to connect and network within the targeted vertical.
- Compile options into a spreadsheet and mapping/CRM software for easy access and targeting later.
Additional Intel
- Use online tools to check salaries for roles similar to those you're considering.
- Compare roles posted online to estimate probable salaries for future candidates.
- Develop an accurate idea of needed roles, competitor activities, potential employees, salaries, and locations.
- Collaborate to target roles accurately.
- Start compiling a list of hard-to-fill appointments and map them out, even without a comprehensive Market Map.
We are a team of accomplished management and senior executive recruitment consultants in the Midlands. We are passionate about matching the right individuals to the right careers for mutual prosperity.
Our drive, determination, integrity, and experience are complemented by exemplary service. We offer strategic talent acquisition services, often succeeding where others have failed, with bespoke solutions for global industry leaders.
Our proven 'Pure Search' process secures top talent worldwide, meeting the high demand for exceptional leaders. Our clients rely on us to attract their competitors' most valuable resources, maintaining a competitive advantage and driving growth strategies.